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Mark Ritson on Twitter: "Adidas in 2017: "Nobody watches TV ads, we are switching to digital". Adidas in 2018: "Nobody watches our Facebook video ads...er". My column in the Australian (paywall) https://t.co/oT268uBc14
adidas - Are you ready for the holidays? We're launching a... | Facebook
The Comprehensive Social Ad Creative Guide - Closed Loop
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